Retail & eCommerce · eCommerce
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View Case StudyHarbour Roast Café
A concept website for a fictional coastal café, built around menu discovery and local search.
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Project overview
A self-initiated concept project showing how I would approach a website for an independent café. The business, name and content are fictional.
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About the business
Harbour Roast Café is an imagined independent café serving specialty coffee and brunch in an Irish coastal town.
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Client challenge
Independent cafés rely on local discovery. Menus buried in PDFs, outdated opening hours and slow mobile sites lose customers before they arrive.
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Project objectives
- Make the menu and opening hours instantly accessible on mobile
- Support local search visibility
- Create a warm brand feel that matches the in-café experience
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Research and analysis
Reviewed how local café websites present menus, hours and directions, and which information customers search for most when choosing where to go.
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Strategy
A compact site: home, menu, story, find us. Structured data for local business, clear calls to action and a content plan for seasonal updates.
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Design and development
Responsive design with a mobile-first menu layout, optimised imagery and fast loading. Built with accessibility in mind.
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Marketing and implementation
Google Business Profile structure, local landing content and a simple Instagram content plan to support the site.
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Deliverables
- Responsive website design
- Menu page structure
- Local SEO foundations
- Social media content plan
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Verified results
No results claimed.This is a concept project, so there are no real-world results to report. Verified results will only appear on genuine client projects with the client's permission.
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Screenshots and visuals
Placeholder wireframe. Final screenshots will be added when this project's visuals are exported.
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Lessons learned
For local hospitality, the best-performing pattern is usually the simplest: show the menu, hours, location and one clear action above the fold.
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