Café & Hospitality · Website Development
Harbour Roast Café
A concept website for a fictional coastal café, built around menu discovery and local search.
View Case StudyNorthline Outdoor Store
A concept Shopify storefront for a fictional outdoor-gear brand, focused on browsing and conversion.
01
Project overview
A concept eCommerce project exploring how to structure a Shopify store for clarity, product discovery and campaign readiness. The brand is fictional.
02
About the business
Northline is an imagined retailer selling outdoor clothing and accessories to Irish customers.
03
Client challenge
Online stores lose shoppers through confusing navigation, thin product pages and slow experiences.
04
Project objectives
- Create clear collection structure and navigation
- Design product pages that answer buying questions
- Prepare the store for Google Shopping and Meta campaigns
05
Research and analysis
Looked at common patterns in successful product pages: image quality, sizing information, delivery details and social proof placement.
06
Strategy
Collections by activity and season, product templates with clear delivery and returns information, and a landing page approach for campaigns.
07
Design and development
A Shopify theme customisation plan with custom sections, a streamlined checkout path and image guidance.
08
Marketing and implementation
A plan covering product feed set-up, search campaigns for high-intent terms and retargeting for abandoned carts.
09
Deliverables
- Store structure and page templates
- Collection and product page designs
- Campaign plan
10
Verified results
No results claimed.This is a concept project, so there are no real-world results to report. Verified results will only appear on genuine client projects with the client's permission.
11
Screenshots and visuals
Placeholder wireframe. Final screenshots will be added when this project's visuals are exported.
12
Lessons learned
Clear structure and honest product information do more for conversion than visual effects.
13
Related projects.
Trades & Home Services · SEO & Marketing
Greenleaf Plumbing & Heating
A concept local SEO plan for a fictional trades business serving several towns.
View Case StudyBeauty, Salons & Wellness · Social Media
Bloom Beauty Studio
A concept social media system for a fictional beauty studio, from strategy to templates.
View Case StudyLET'S WORK TOGETHER
Want something like this for your business?
Tell me about your goals and I'll suggest the right approach.